Turkey’s steel industry is recalibrating its export strategy in response to weak global demand, rising protectionism and intense price competition, with exporters increasingly focusing on nearby markets and value-added products to sustain growth.
Speaking on the outlook for the sector, Adnan Aslan, chairman of the Turkey’s Steel Exporters’ Association (CIB), said distant markets have become less attractive due to higher logistics costs and trade barriers. Aslan noted that Turkey’s geographic advantage positions its steelmakers well in the European Union, non-EU Europe, the Balkans and neighboring regions, where shorter delivery times and closer trade ties offer structural advantages.
Despite challenging conditions, Turkey’s steel exports exceeded 19.4 mln tons in 2025, generating roughly USD 16.5 bln in export revenue. However, Aslan underlined that declining unit prices continue to weigh on profitability, making a shift in product mix increasingly critical for the sector.
According to Aslan, the industry’s medium- and long-term competitiveness will depend on moving away from low-margin construction products toward higher-value segments such as cold-rolled, galvanized and pre-painted steel, as well as specialty products. This transition is expected to reduce direct exposure to price-driven competition from Asian suppliers.
Looking ahead, Aslan said Turkish steel exporters are targeting around 20 mln tons of exports and USD 17 bln in value by 2026, with growth anchored in regional markets and a stronger emphasis on value-added steel products.
