Nissan Motor Egypt has signed a USD 45 mln contract to produce a third model, sourcing over 45pct of its components locally, as announced by the Egyptian cabinet. This aligns with Egypt’s strategy to boost local content in automotive manufacturing to 70-80pct and position the country as a regional automotive hub. Launched in 2022, the strategy aims to meet domestic demand, attract global investment, and enhance exports.
Nissan plans to produce 10,000 units of the new model for the local market and export 7,000 units under Egypt’s Automotive Industry Development Strategy. The company is also exploring further export opportunities for the model, which will be locally assembled.
To support its expansion, Nissan will invest an additional USD 2 mln to increase production across its three models, targeting an annual output of over 300,000 cars by 2025 to meet local and export demand. The “Nissan Sunny” leads the market in local component use among passenger cars in Egypt.
Nissan has exported over 16,000 locally produced Sunny cars and aims to increase export volumes by 50pct this fiscal year compared to 2023, targeting higher dollar revenues, which have already exceeded USD 150 mln.
With USD 240 mln invested in its Egyptian operations, Nissan operates a factory with a production capacity of 25,000 cars annually. The company offers a mix of locally assembled and imported models while advancing electric vehicle technologies in Egypt.
